InBev wins.

“Bud will be our flagship brand and it will provide us with lots of exciting opportunities as we position ourselves in different markets like China and the U.K.,” InBev chief executive Carlos Brito said Monday.

“I am optimistic about Budweiser as a global company when I see other American companies like McDonalds and Pepsi that have done the same. And we have the footprint and the expertise to do so,” said Anheuser-Busch’s chief executive, August Busch IV, adding that the company would put “global growth at the disposal of our shareholders.”

I think I missed the part where Budweiser isn’t known internationally. After all, they were the official beer sponsor of the FIFA World Cup a couple years ago. In Germany. Home of beer that isn’t Budwesier (although it should be interesting to note that InBev owns Spaten and a lot more fairly good beer, but don’t be fooled. Their end goal isn’t great beer, it’s cashflow. Which.. hey.. it’s a company, right?)

I still can’t decide if this is a good thing for the craft market, or a bad thing. I was hoping for a position statement from the Brewer’s Association, but it hasn’t even appeared on the radar yet, today. Maybe that’s because they’re on Mountain time in the HQ. I wonder if this means we can consider Budweiser an import?